Media Content Creator & Branding Specialist

Responsibilities

• Plan, shoot, and edit short-form video content (reels, TikToks, YouTube Shorts) for Cline's Heating and Air and the personal brands of ownership.
• Capture high-quality photos and video footage on jobsites, in the office, at events, and behind the scenes.
• Produce and publish carousels, static posts, and stories across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Maintain a consistent posting cadence and content calendar in partnership with the Marketing Director.
• Stay current on platform trends, audio, and content formats—and move fast to capitalize on them.
• Write engaging captions and copy that align with brand voice and drive engagement.
• Design and produce branded company documents including brochures, flyers, sales sheets, SOPs, and internal marketing material.
• Maintain brand consistency across all visual assets, templates, and customer-facing materials.
• Develop and refine brand guidelines as the company and ownership brands grow.
• Create graphics for digital ads, email campaigns, web content, and print materials as needed.

Requirements

• Proven portfolio of content creation work across video, photo, and graphic design (skill matters more than years).
• Strong videography and photography skills—mobile, mirrorless, or DSLR—with a sharp eye for composition, lighting, and storytelling.
• Proficiency in video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).
• Proficiency in design tools (Canva, Adobe Creative Suite—Photoshop, Illustrator, InDesign—or similar).
• Deep understanding of Instagram, TikTok, Facebook, YouTube, and LinkedIn algorithms, formats, and best practices.
• Strong copywriting skills with the ability to write engaging captions, headlines, and short-form copy in brand voice.
• Ability to design clean, professional branded documents (brochures, SOPs, sales sheets, etc.).
• Comfortable being on jobsites, in the field, and at events—willing to get hands dirty to get the shot.
• Highly organized with strong project management skills—able to juggle multiple deliverables, deadlines, and stakeholders.
• Self-starter with a creative mindset, strong work ethic, and the ability to work independently.

Benefits

• Competitive $22 to $32 per hour dependent on experience and skill level, plus performance bonuses.
• Company-provided cell phone, laptop, and content creation gear (camera, lighting, audio, accessories).
• Dynamic team environment with opportunities for advancement.
• Paid holidays.
• Paid vacation time.
• Our family of employees participate in hunting trips, camping trips, BBQ's and other fun activities throughout the year.
• Mentorship, goal setting and leadership training. We invest in the professional and personal growth of our team.