Responsibilities

• Results across the client book (150 accounts): cost per lead, booking rate, and cost per booked appointment. When leadership asks how the book is doing, you have the answer and the plan.
• The media buying team: hire, train, and manage the buyers who execute (3 now, growing as we scale). You set the launch and optimization SOPs and QA the work until launches run clean without you.
• The three surfaces that decide whether a client wins: the ads, the landing pages and funnels, and lead follow-through with our calling team.
• The technical layer: Meta campaign architecture, GoHighLevel funnels and automations, and tracking end to end (pixels, events, UTMs, A2P/SMS deliverability).
• The creative feedback loop: you tell the creative department what to make next based on account data, and you deploy winners across the book fast. You direct creative priorities; they produce formats and ads for your accounts.
• The weekly performance rhythm: full-book review, at-risk accounts flagged to leadership before the client feels anything, and the fix already in motion.

Requirements

• 4+ years of hands-on Meta media buying with real spend behind your work (you've been responsible for $100k+/month across multiple accounts).
• You've managed or led other media buyers, or clearly operated as the senior buyer on a team.
• Local service, home services, or roofing marketing experience is a major plus.
• GoHighLevel experience (funnels, automations) or deep fluency in an equivalent stack, and you learn tools fast.
• Strong grasp of tracking and attribution: why Ads Manager and the CRM disagree, and how to fix it.
• Able to work EST business hours, Monday to Friday.

Benefits

• Paid time off
• Work from home