Responsibilities

• Own the performance, manage the bandwidth, lead and develop your media buying cluster
• Coach traders through live optimization decisions to drive self sufficiency and skill growth.
• Run onboarding and ongoing training for new traders, and act as the escalation point for complex or at-risk campaigns in the cluster.
• Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service.
• Conduct training for new staff and adjacent stakeholders in client services and sales teams
• Serve as the senior trading on our largest accounts and own campaign architecture, bidding strategy, supply strategy, budget pacing and KPI performance.
• Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
• Liaise with our global media planner to execute comprehensive campaign plans tailored to the nature of each campaign.
• Drive lower-funnel outcomes across acquisition and retention goals, diagnose CPA and ROAS shortfalls to enhance campaign performance.
• Analyze recorded data and implement changes, settings, or modifications to improve the efficiency of the clients' inventory serving pattern.

Requirements

• 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies. (TTD, Amazon DSP, Moloco and Beeswax in particular).
• A demonstrable track record on lower funnel acquisition campaigns - you can walk through an account you turned around and explain exactly what you changed and why.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Basic knowledge understanding and experience is social and walled gardens (Meta, Snap, X and Google Ads)
• Ability to manage accounts with multiple activity types and complex setups (Acquisition, Branding, Retention, etc).
• Ability to run standard queries to extract data relevant to the managed campaign, provide insights based on the extracted data.
• Clear and strategic understanding and knowledge of inventory partners and SSPs.
• Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners and ability to navigate through the respective environment.
• Strong understanding of measurement and attribution, specifically ad servers, MMPs (AppsFlyer, Adjust, Branch, Kochava), and pixels.

Preferred

• Understanding of sports media, gaming, betting, or related industries is a plus.

Benefits

• We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
• As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.