Responsibilities

• Develop media plans that align with client objectives, audiences and budgets, particularly for small to midsized campaigns.
• Build, traffic and quality check campaigns across paid search, social, display, programmatic, online video, traditional media and other channels.
• Monitor and optimize campaign performance, identifying opportunities to improve results.
• Manage buying, billing, documentation and financial reconciliation for assigned campaigns.
• Prepare performance reports that translate results into clear insights and recommendations.
• Support client and new business work through research, forecasting and strategic media recommendations.
• Coordinate with media vendors and negotiate placements and pricing to maximize client value.
• Recommend new channels, technologies and optimization opportunities to internal teams.
• Use approved AI and platform tools to improve efficiency, accuracy and insight while applying sound judgment to the work.
• Share knowledge and support the development of junior media team members.

Requirements

• At least one year of media planning or buying experience.
• Strong analytical skills and the ability to turn campaign data into meaningful insights.
• Excellent organization and attention to detail.
• Ability to manage multiple campaigns, priorities and deadlines as requirements change.
• Strong written and verbal communication skills.
• Intermediate or advanced Microsoft Excel skills.
• Comfort learning and working within digital platforms, vendor systems and collaboration tools.
• Curiosity about evolving media practices, technology and appropriate applications of AI.
• Local employees are required to work in the office on Tuesdays and Thursdays. Additional in-office time may be needed based on business needs.

Preferred

• Hands-on experience with paid search, paid social, programmatic, display or online video campaigns.
• Familiarity with Google Ads, Microsoft Advertising, Campaign Manager, Display & Video 360, Search Ads 360 or other ad-serving platforms.
• Experience with media billing, financial reconciliation or vendor negotiation.
• Experience contributing to client presentations or new business opportunities.

Benefits

• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve