Media Buyer/Growth Manager at Magic Items | New York City, NY | $100/hr – $150/hr

Media Buyer/Growth Manager

New York City, NY (On-site)

$100/hr – $150/hrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end paid media across multiple platforms with budget discipline, cross-channel optimization, and clear ownership of growth from awareness to retention.

Growth Infrastructure: Build and optimize full-funnel media programs across Meta, Google, and others with real-time budget pacing.
Performance Architecture: Structure accounts and scaling tactics (ASC, PMax, LLA, retargeting) to maximize efficiency without inflating cost.
Measurement and Creative: Translate data into high-converting briefs and run rigorous tests while safeguarding tracking and analytics.

Job Description

Architect and execute full-funnel paid acquisition frameworks across Meta, Google, and other platforms, mapping distinct campaigns to awareness, consideration, conversion, and retention phases.
Structure ad accounts for maximum algorithmic efficiency using advanced methodologies, such as Meta’s Advantage+ Shopping Campaigns (ASC), consolidated ad sets, and Google’s Performance Max (PMax) networks, Google Keywords
Deploy sophisticated prospecting, high-intent search terms, custom lookalikes (LLA), and dynamic retargeting segments mapped precisely to customer life cycles and historical buying windows.
Conduct continuous market and competitor research using transparency tools (such as Foreplay.co) to identify emerging advertising angles, trends, and positioning gaps.
Deploy and pace six-figure monthly ad spend across platforms, ensuring minimal budget waste, avoiding under-pacing, and aggressively protecting target CPAs.
Dynamically reallocate cross-platform budgets in real time based on blended efficiency metrics, capital performance data, and true business scalability.
Execute vertical and horizontal scaling methodologies to drive volume, incrementally raising budgets on high-yielding ad sets while expanding into adjacent lookalike and broad audiences without inflating acquisition costs.
Monitor and manage frequency capping, ad fatigue, and audience overlap to prevent ad delivery degradation during high-scale pushes.
Diagnose visual performance by auditing critical drop-off metrics, outbound click-through rates, hook rates, and viewer retention trends.
Translate quantitative performance data into high-yielding creative briefs for production teams, videographers, and graphic designers, detailing exact hooks, pacing, and visual transitions.

Magic Items

Enhancing roleplay-gaming experiences through 3D modeling, AR, and blockchain technologies.Create your own digital Magic Items and become a Master of Virtual Reality by letting your players "touch" your creations.

Founded in 2023

Rome, Latium, ITA

2 employees

magicitems.net