Media Buyer at TRM CPA | Florida, NY | $100K/yr – $110K/yr

TRM CPA

Media Buyer

Florida, NY (Remote)

$100K/yr – $110K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media strategy and execution for a services firm, focusing on Meta as the primary channel and Google Ads as a secondary channel to drive high-quality leads and new client acquisition, with a strong emphasis on testing, measurement, and scaling within a tight budget.

Lead generation and pipeline: build and optimize campaigns to attract qualified clients.
Budget and performance: allocate and optimize a $50K–$150K/month mix across platforms, using data to improve ROAS.
Creative & optimization: test creative concepts, audiences, copy angles, and campaign structures to lift performance and stay ahead of platform changes.

Job Description

Responsibilities

Own paid media for TRM CPA with Meta as the primary channel and Google Ads as a secondary focus
Build, manage, and optimize paid campaigns on Meta (Facebook and Instagram) as the primary channel, with Google Ads as a secondary focus
Drive qualified lead generation and client acquisition for the firm
Own budget allocation across channels, currently $50K–$150K/month, with room to scale
Develop and continuously test creative concepts, audiences, copy angles, and campaign structures to improve performance and return on ad spend
Analyze campaign performance with rigor and communicate results, insights, and recommendations clearly to leadership
Stay ahead of Meta platform changes, algorithm shifts, and emerging ad formats while proactively bringing new ideas and opportunities to the team
Collaborate with marketing and leadership to align paid strategy with firm-wide growth goals
This role is best suited for someone who is a builder rather than a maintainer

Requirements

5+ years managing paid media campaigns with real budget accountability ($50K+/month minimum)
Deep, proven expertise in Meta Ads with a strong understanding of how to build, test, and scale lead generation campaigns
Demonstrated ability to build and scale lead generation campaigns from scratch, not just optimize inherited accounts
Highly analytical and comfortable using performance data to guide decisions and improve results
Strong independent judgment and the ability to build a strategy, defend it, and adjust it as performance data evolves
Excellent communication skills and the ability to clearly explain campaign performance and insights to leadership
Budget allocation experience across channels (currently $50K–$150K/month)

Nice to Have

Hands-on HubSpot experience
Experience running paid campaigns for professional or financial services firms
You've worked at a small company before and know how to thrive without bureaucracy

Benefits

Health, Dental, Vision, and Life Insurance
Paid Time Off
Regular team events at travel destinations

TRM CPA

We are a CPA firm with a focus on helping small business owners KEEP as much of what they MAKE as possible. We do that through proactive tax planning and financial analysis in our fractional CFO services.For our team members, we constantly strive to create a culture where we work together, are positive and encouraging, and are not just chained to the desk but instead of long, grinding hours actually getting to spend time with family or personal pursuits.We live and breath our core values in all we do:Integrity: We do what’s right over what is easyOwnership: We take initiative and accept responsibilityHumility: We stay humble and open-minded to new ideasTeamwork: We value people over numbers and believe we can go farther by working togetherPositivity: We face challenges with optimismExcellence: We go above and beyond in all we doGrowth: We push the limits of our abilities and strive to be better every dayAwesomeness: We create fun and a little weirdness

Founded in 2021

Palm Beach Gardens, Florida, USA

17 employees (2 in marketing)

www.trm.cpa