Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
2 hrs ago
Media Buyer
Mountain Brook, AL (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end media strategy and buying across TV, radio, streaming, print, and outdoor, while unlocking added value, informing client pitches, and guiding junior team members to deliver on-time, data-driven media plans.
- Media Strategy & Buying: Build and execute strategic media plans tailored to each client across multiple channels.
- Value Creation & Analytics: Secure added value opportunities, analyze reports, and optimize partnerships to maximize value.
- Client & Team Delivery: Lead market research for pitches, participate in client calls, and mentor junior staff to ensure timely, data-driven delivery.
Job Description
ResponsibilitiesBachelors degree in advertising, marketing, communications, or a related field Minimum of 2 years of media buying or planning experience required Strong communication and negotiation skills Proficiency in Microsoft Office, especially Excel and PowerPoint Excellent attention to detail and ability to manage deadlines Ability to work both independently and collaboratively in a team environment
- Negotiate and purchase media across multiple platforms: TV, radio, streaming, print, and outdoor
- Secure added value opportunities across all markets and mediums
- Analyze and review monthly added value reports
- Conduct and apply market research for new business pitches and client planning
- Build and execute strategic media plans tailored to each client
- Compile and deliver monthly media reports per client needs
- Maintain relationships with media vendors to maximize value and partnership
- Evaluate media packages and provide recommendations
- Ensure compliance with agency deadlines, from annual buys to daily client requests
- Provide guidance and support to junior members of the Media team
Strong Automotive
Strong Automotive is a full-service advertising agency based in Birmingham, Alabama. Consider us a one-stop-shop for automotive dealerships looking to drive traffic.
Traffic Signals
Monthly Visitors
3.3K
Traffic Source Mix
Search
34.7%
Direct
45.5%
Referral
6.1%
Social
12.1%
Paid
1.4%
Headcount Trend
Current headcount: ~154
Marketing Team
Marketing Team Size
64 (42% of company)
Marketing Roles Posted (Last 30 Days)
3
