Responsibilities

• Develop strategic media plans based on client objectives, budgets, market conditions, and competitive activity, and effectively communicate strategy and rationale to internal teams and clients through calls and written recommendations.
• Negotiate and execute media buys across Broadcast TV, Cable, Streaming/CTV/OTT, Radio, Outdoor, and Digital Video.
• Analyze ratings, audience data, and post-buy performance to provide strategic recommendations.
• Monitor campaign performance and optimize schedules to maximize results.
• Conduct post-buy analysis across both linear and streaming campaigns, addressing under-delivery weight (UDW) and securing make-goods where applicable.
• Reconcile monthly invoices against buys to ensure billing accuracy, and resolve discrepancies with media partners as needed.
• Build strong relationships with media partners, clients, and internal teams.
• Collaborate with account management, creative, billing/accounting, and digital teams to ensure flawless campaign execution.
• Some travel may be required for market visits and to our annual agency/client convention.

Requirements

• 3-5+ years of media planning and buying experience in an agency or in-house agency setting.
• Strong knowledge and negotiating experience across Broadcast TV, Cable, Streaming/CTV/OTT, Digital Video, Radio, and/or Outdoor.
• Proven ability to manage multiple clients, markets, and deadlines at once independently with minimal oversight.
• Excellent analytical, organizational, and communication skills, with fluency in media math and terminology (CPMs, impressions, GRPs, reach/frequency, etc.).
• Solid working knowledge of Excel and media research and planning tools (i.e. Nielsen and Media Radar/Vivvix).
• Exceptional attention to detail and comfort operating with a high degree of independence.

Preferred

• SBMS Analytics Reports a plus.

Benefits

• Full range of benefits including health, dental, vision, short- and long-term disability, 125 plans, 401k with generous company match, PTO and Sick Leave