Media Buyer

Responsibilities

• Develop, launch, manage, and optimize lead generation campaigns across Meta (Facebook and Instagram) and additional paid media channels, including Google, TikTok, native advertising, and display.
• Manage advertising budgets, pacing, bidding strategies, and campaign performance to meet cost-per-lead (CPL), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS) goals.
• Conduct ongoing testing of ad creative, copy, audiences, landing pages, and campaign structures to improve performance.
• Implement and maintain campaign tracking and attribution using tools such as RedTrack, Everflow, Meta Pixel, Conversions API, UTM parameters, and CRM integrations.
• Analyze lead quality and downstream sales outcomes to identify opportunities for campaign improvement.
• Collaborate with creative and copywriting resources to develop, test, and refresh advertising assets.
• Evaluate landing pages and quiz-based funnels and recommend changes to improve conversion rates and return on investment.
• Prepare weekly performance reports covering advertising spend, lead volume, lead quality, acquisition costs, and revenue performance, with actionable recommendations.
• Monitor changes to advertising platforms, algorithms, policies, and lead generation best practices.
• Work with advertising operations and revenue operations teams to improve marketing data quality, attribution, and reporting.

Requirements

• At least 3 years of hands-on media buying experience, with a focus on paid lead generation and direct responsibility for advertising budgets.
• Strong experience managing and optimizing campaigns in Meta Ads Manager, including audience development, campaign structure, bidding strategies, and conversion optimization.
• Demonstrated ability to improve cost per lead or cost per acquisition while maintaining or improving lead quality.
• Experience managing substantial monthly advertising budgets. Experience managing more than $500,000 per month in lead generation spend is preferred.
• Working knowledge of advertising tracking and attribution, including Meta Pixel, Conversions API, offline conversion tracking, and CRM attribution.
• Experience analyzing campaign performance using spreadsheets, reporting dashboards, and analytics tools.
• Familiarity with advertising platform policies and compliance requirements, including restrictions applicable to regulated industries.
• Experience using GoHighLevel (GHL) or a comparable CRM to connect marketing performance with lead quality and sales outcomes.
• Strong analytical, organizational, and problem-solving skills.
• Ability to communicate campaign performance, business impact, and recommendations clearly to non-marketing stakeholders.

Preferred

• Experience with additional paid advertising channels, including Google Ads, YouTube, TikTok, native advertising, or display.
• Experience in a regulated or compliance-sensitive industry.
• Familiarity with landing page development, funnel optimization, and conversion rate optimization.
• Experience managing affiliate marketing programs or third-party lead sources.
• Experience working with advertising operations or revenue operations teams on large-scale marketing data integration, data pipelines, and reporting infrastructure.

Benefits

• Medical, dental, and vision insurance.
• Paid time off, paid holidays
• 401(k) plan.
• Direct responsibility for a significant advertising budget and the opportunity to help shape Stonegate's in-house paid media strategy and capabilities.