Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Media Buyer
Newport Beach, CA (Remote)
$60K/yr – $90K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end CPA-driven lead generation by optimizing profitable campaigns, surfacing scale and profit drivers, and translating analytics into actionable channel tests and cross-functional execution.
- Responsibilities: Drive data-structured optimization: work with analytics to uncover CPA drivers and optimize campaigns.
- Responsibilities: Channel expansion: research and test new marketing channels to scale profitable leads.
- Responsibilities: Cross-team execution: manage communications between technical and creative teams to implement improvements.
Job Description
- Responsibilities: Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
- Responsibilities: Uncover campaign scale and profit drivers
- Responsibilities: Work with our analytics team to structure data to make optimizations against those drivers
- Responsibilities: Manage communications between technical and creative teams
- Responsibilities: Analyze reporting, as well as partner insights, to recommend strategic improvements
- Responsibilities: Research and test new marketing channels for the company
- Requirements: Demonstrated success launching and managing at-scale and profitable lead generation campaigns
- Requirements: Strong negotiation ability to achieve efficient results for campaigns
- Requirements: Highly analytical with the ability to structure data and analytics to uncover critical insights
- Requirements: Deep hands-on experience across various marketing channels
- Requirements: Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus
- Requirements: Excellent communication and organizational skills
- Requirements: Currently managing at-scale financial services lead generation campaigns
- Benefits: Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
- Benefits: Retirement Plans: 401(k) retirement plan with company matching contributions
- Benefits: Paid Time Off: Generous PTO, holidays, and extensive paid product training
- Benefits: Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development
- Benefits: Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities
SmartFinancial
3.8 Glassdoor
SmartFinancial is a leading digital insurance marketplace and one of the fastest growing insurance technology companies in the U.S. SmartFinancial is bridging the gap between consumers and insurance providers with data-driven insights powered by its proprietary technology platform, Insurance.io.
Founded in 2012
Newport Beach, California, USA
302 employees (29 in marketing)
75% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
628.1K
Monthly Google Ads Budget
$802.7K
Traffic Source Mix
Search
13.9%
Direct
48%
Referral
36.4%
Social
0.9%
Paid
0.7%
Headcount Trend
Current headcount: ~302
Marketing Team
Marketing Team Size
28 (9% of company)
