Media Buyer - Programmatic (CST)

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end video campaign execution across YouTube and programmatic platforms, continuously optimize for KPI-driven results, and coordinate cross-functional teams and vendors to scale performance.

  • Campaign operations: launch and optimize video campaigns across YouTube, Google Video Partners, Facebook, and other networks.
  • Technical ownership: troubleshoot pixels/tags, act as the technical contact for internal and client teams, and implement product updates.
  • Growth and collaboration: partner with Account Management to uncover upsell opportunities using data, marketplace trends, and new features.

Job Description

Responsibilities

  • Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc.
  • Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations
  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
  • Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
  • Act as the technical point of contact for internal teams and clients
  • Communicate new product updates/features and value to internal teams
  • Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products
  • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns
  • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
  • All other duties as assigned

Requirements

  • BA/BS
  • 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
  • 1+ years of YouTube AdWords video auction experience
  • Keen eye for data and analytics
  • Have an entrepreneurial spirit and drive to test creative buying techniques
  • Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Strong interpersonal communication skills in-person, on the phone, or virtually
  • Proactive in catching issues and creating solutions before they escalate
  • Creative and solution-oriented individual who can also be resourceful
  • A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
  • Highly organized and detail-oriented professional
  • Collaborative individual who can work in a team and independently
  • Above all, possess the highest levels of professionalism, integrity, and ethics
  • This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.

Preferred

  • Bonus points if you are AdWords, YouTube, and/or Facebook certified

Benefits

  • Competitive salary
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wifi Reimbursement
  • Work-life flexibility – we value your contributions above all
Channel Factory logo

Channel Factory

3.5 Glassdoor

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Founded in 2010
Rowland Heights, California, USA
710 employees (135 in marketing)
57% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
23.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
41%
Direct
39.5%
Referral
9.7%
Social
8.4%
Paid
1.2%

Headcount Trend

Current headcount: ~711

Marketing Team

Marketing Team Size
127 (18% of company)
Median Career Experience
11 years
Median Tenure
1.8 years

Funding

Last Raise
Private Equity, 11 months ago

Funding History

  • Apr 2025
    Private Equity

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