Responsibilities

• Full-Funnel Campaign Strategy
• Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives.
• Align campaign goals, audiences, messaging, and measurement strategies across each stage of the customer journey.
• Identify opportunities to maximize reach, engagement, brand lift, and business performance.
• Campaign Execution & Optimization
• Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels.
• Optimize campaigns through audience segmentation, bidding strategies, frequency management, placements, and creative testing.
• Execute A/B tests to continuously improve campaign performance throughout the funnel.
• Monitor campaign health daily and make data-driven optimizations to maximize results.
• Budget Management

Requirements

• Must be living in Utah OR open to relocating
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 3+ years of experience managing paid digital media campaigns with a strong emphasis on video advertising.
• Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar video advertising platforms.
• Strong understanding of full-funnel marketing strategy and measurement.
• Experience using GA4, Looker, Excel, or other analytics and reporting tools.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills and experience collaborating across cross-functional teams.
• Agency experience is preferred, particularly managing campaigns across multiple clients, platforms, and budgets.