Responsibilities

• Build, launch, and manage Google Ads campaigns across Search, YouTube, Performance Max, and Display
• Execute campaign structures and bidding strategies aligned with performance goals
• Continuously optimize campaigns to improve CPA, ROAS, conversion volume, and efficiency
• Monitor daily performance and make proactive adjustments
• Maintain strong account structure and direct-response best practices
• Track key performance metrics and identify trends, anomalies, or risks
• Analyze data to uncover optimization opportunities and improve efficiency
• Maintain organized campaign structures, naming conventions, and documentation
• Escalate performance issues or technical blockers when necessary
• Understand how paid traffic interacts with landing pages, funnels, and offers
• Collaborate with creative, CRO, and funnel teams to align performance
• Provide feedback based on user behavior and campaign data
• Support structured testing and experimentation initiatives
• Execute creative testing strategies based on performance insights
• Rotate creatives, formats, and messaging to prevent fatigue
• Provide data-backed feedback on winning concepts and angles
• Ensure all assets meet platform policies and guidelines
• Work closely with strategists and internal teams to execute campaign roadmaps
• Participate in performance reviews and optimization discussions
• Maintain clear communication and task management within ClickUp (or equivalent) and "Take ownership of assigned accounts and ensure consistent execution"