Own planning, launch, and optimization of paid media campaigns for home services, turning budget and creative into high-quality leads and booked jobs while aligning with sales and clients.

• Plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs.
• Manage daily performance metrics (CPL, cost per lead, conversion rate, ROI) to ensure optimal results.
• Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and reduce acquisition costs.
• Maintain budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations for home service trade areas.
• Stay compliant with Home Services advertising policies and ensure ad creatives meet platform regulations.
• Collaborate with Account Management, Sales, and Creative teams to align messaging, landing pages, and strategy; attend client calls to explain performance and direction.