Responsibilities

• Plan, execute, and optimize programmatic media campaigns using leading demand-side platforms (DSPs).
• Manage multiple concurrent advertising campaigns from campaign setup through launch, optimization, and final reporting.
• Manage campaign budgets and pacing to ensure optimal performance while meeting established business objectives.
• Monitor campaign delivery and analyze performance metrics to identify trends, optimization opportunities, and measurable business outcomes.
• Troubleshoot campaign delivery issues, ad serving errors, and reporting discrepancies to ensure seamless campaign execution.
• Optimize campaigns based on performance data, audience insights, and key performance indicators (KPIs).
• Partner closely with internal marketing teams to align media strategies with broader business goals and digital marketing initiatives.
• Coordinate cross-functional timelines and project plans to ensure campaigns launch successfully and on schedule.
• Develop detailed campaign performance reports and present findings, recommendations, and optimization strategies to internal stakeholders.
• Stay current on industry trends, emerging technologies, and evolving best practices within the programmatic advertising ecosystem.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent professional experience.
• 3+ years of experience in programmatic media buying.
• Hands-on experience with leading DSP platforms such as The Trade Desk, DV360, MediaMath, or similar technologies.
• Strong analytical and problem-solving skills.
• Excellent communication and cross-functional collaboration abilities.
• Experience with campaign reporting, performance analytics, and data analysis tools.
• Strong understanding of real-time bidding (RTB), audience targeting, and digital ad exchanges.
• Ability to manage multiple campaigns and competing priorities in a fast-paced environment.
• Exceptional organizational skills and strong attention to detail.
• Solid understanding of digital marketing metrics, campaign optimization, and performance measurement.

Preferred

• Experience working with enterprise-scale digital advertising campaigns.
• Experience using additional DSP platforms within complex digital marketing environments.
• Strong understanding of campaign attribution, optimization strategies, and digital advertising analytics.
• Experience presenting campaign insights and strategic recommendations to marketing stakeholders.
• Experience working within large, matrixed organizations supporting multiple business initiatives.
• Ability to thrive in highly analytical, fast-paced environments while balancing multiple priorities.

Benefits

• Two weeks paid vacation and 10 federal holidays
• Comprehensive medical, dental, and vision coverage
• 401(k) with matching contributions
• Home office expense reimbursement