Responsibilities

• Manage, build, and optimize paid social campaigns across a portfolio of DTC brands — primarily Meta
• Lead paid media strategy, planning, and execution with budgets exceeding $1M/month
• Develop and maintain a structured testing roadmap across creative, audiences, ad formats, and bidding strategies
• Analyze performance data and cross-reference attribution tools (Northbeam, Triple Whale, GA) weekly to drive optimization decisions
• Manage client budgets and forecasts to ensure performance targets are met
• Serve as senior point of contact for clients and Meta platform representatives
• Conduct competitor and market research and translate findings into strategic recommendations
• Produce daily KPI reporting across assigned accounts
• Support and mentor junior media buyers on the team
• Contribute to and document internal media buying playbooks and best practices

Requirements

• Bachelor's degree in Marketing or related field
• 5+ years of digital advertising, PPC, or performance marketing experience
• DTC ecommerce marketing experience — required, not preferred
• Deep, hands-on expertise in Meta Ads Manager
• Proficient with 3rd-party attribution tools such as Northbeam, Triple Whale, or equivalent
• Strong analytical skills and data-driven decision-making — comfortable in Excel and GA
• Excellent copywriting skills and strong instincts for creative performance
• Experience on client calls — able to present recommendations and build strong relationships
• Available for video calls during US business hours (ET/CT)
• Fluent in English (written and verbal)

Benefits

• 401k match
• Healthcare Reimbursement
• Unlimited PTO