Responsibilities

• Inbound Lead Strategy & Campaigns - Plan, launch, and manage paid media campaigns to drive inbound insurance leads (calls, form fills, and applications) across Meta Ads, Google Search, Display, and YouTube, while building full-funnel strategies that drive awareness, intent, and conversion.
• Support and develop campaigns tied to key initiatives such as referral programs, promotions, and seasonal enrollment periods, contributing to integrated marketing efforts across paid media, email, SMS, and social channels.
• Performance Optimization & Audience Strategy - Optimize campaigns for both lead volume and quality, analyzing metrics such as CPL, conversion rate, and close rate, and continuously refining targeting, messaging, and creatives to attract high-intent prospects.
• Build and refine audience segments, including lookalike audiences, behavioral targeting, and retargeting pools, leveraging customer data to improve targeting precision and conversion performance.
• Collaborate on the development and optimization of landing pages and lead capture funnels, ensuring alignment between ad messaging and user experience while identifying and improving drop-off points.
• Analytics, Compliance & Reporting - Track, analyze, and report on campaign performance across all paid channels using tools such as Google Analytics, Meta Ads Manager, and call tracking platforms, providing actionable insights to improve efficiency and scale results.
• Ensure all campaigns adhere to insurance marketing guidelines and compliance standards, maintaining accuracy in messaging related to coverage, benefits, and eligibility, and staying informed on OEP/SEP timelines and carrier requirements.