Media Automation Specialist

Rochester, NY (On-site)

$46K/yr – $73K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive automation and process improvements for channel activation.

  • Own automation initiatives using tools like MS Power Automate to reduce time and errors in activation and edits.
  • Lead cross-functional projects and maintain KPI dashboards tracking campaigns, budgets, and hours.
  • Provide training and support to channel activation teammates while surfacing automation opportunities.

Job Description

Drive automation and process improvements for channel activation.

  • Own automation initiatives using tools like MS Power Automate to reduce time and errors in activation and edits.
  • Lead cross-functional projects and maintain KPI dashboards tracking campaigns, budgets, and hours.
  • Provide training and support to channel activation teammates while surfacing automation opportunities.
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12