Responsibilities

• Manage the planning, execution, and optimization of integrated media campaigns across digital, social, CTV, and emerging channels.
• Serve as the primary day-to-day lead for agency partners, providing strategic direction, evaluating recommendations, and ensuring campaign objectives are achieved.
• Oversee campaign development, execution readiness, and performance against established KPIs.
• Make recommendations regarding media allocations, channel strategy, and campaign optimization opportunities.
• Lead cross-functional collaboration among marketing, media, creative, finance, analytics, and agency partners to drive alignment and business results.
• Facilitate strategic planning discussions and influence decision-making related to media investments and campaign priorities.
• Identify risks, resolve operational challenges, and proactively drive solutions across stakeholders.
• Establish and manage project priorities, timelines, and resource allocation to ensure successful delivery of marketing initiatives.
• Manage media budgets, forecasts, and spending allocations to ensure alignment with business objectives.
• Review and approve media expenditures, invoices, and purchase orders within established authority levels.

Requirements

• Bachelor's degree (preferred) in Marketing, Advertising, Communications, Business Administration, or a related field
• 2+ years of experience in media, marketing, advertising, project management, or related disciplines
• Must be local due to hybrid work schedule

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)