Media Analytics Lead at Silver Lake Digital, Inc. | USA

Silver Lake Digital, Inc.

Media Analytics Lead

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive accuracy and insights in media analytics by owning reporting, data validation, and dashboards across paid channels.

Own cross-channel media spend reporting and ensure data accuracy.
Must-have: 5+ years of hands-on performance analytics.
Lead dashboards and data storytelling with Looker and BigQuery and mentor junior staff.

Job Description

Responsibilities

Own accuracy of media spend and performance reporting across platforms including:
You will validate data, troubleshoot issues, and ensure that what clients see matches what platforms report.
Google Ads & GA4, Meta, The Trade Desk, Reddit, Snapchat, TikTok, and other paid channels
Validate data directly in BigQuery to ensure platform data is complete and accurate
Build, maintain, or manage dashboards in Looker and work with contractors who also build these dashboards
Ensure all dashboards launch on time and accurately for all campaigns
Identify and resolve discrepancies related to attribution, tracking logic, currency, time zones, and API latency
Partner with a fractional CTO to ensure data pipelines and integrations are functioning correctly
Produce clear, client-facing performance reports that explain results and trends
Implement AI tools that can increase delivery of insights

Requirements

Intellectual Curiosity and a "rule-breaker" attitude that is keeping up with the fast changing world of analytics and AI
5+ years of hands-on performance media analytics experience (agency or in-house)
Strong understanding of paid media platforms and performance metrics
Experience working directly with:
Datorama and/or Looker (dashboard creation or management)
BigQuery (querying and data validation)
Comfortable diagnosing data issues end-to-end
Experience collaborating with technical partners or data engineers
Detail-oriented, organized, and comfortable owning outcomes
Strategic enough to interpret results, practical enough to fix problems

Benefits

100% remote work environment
Health, dental, and vision insurance
401(k) retirement plan
A collaborative team that values competence over posturing
High trust, low bureaucracy, and real ownership
The opportunity to shape how analytics and reporting scale as the agency grows

Silver Lake Digital, Inc.

SLD is a 100% woman owned business that provides companies with Strategy, Marketing and Media Buying Services that rely on leveraging the latest AdTech, MarTech and Consumer Data with an Omni Channel approach. We service both for profit and not for profit organizations and work with budgets of all sizes. We feel it's important that smaller to medium size organizations and cultural offerings get the chance to utilize the same sophisticated advertising and marketing tools as our major sports league and stadium size arena clients. We have figured out how to accommodate smaller budgets that deliver positive returns. We provide - Media Buying - Marketing Technology Consulting - Customer Data Strategy - Digital Strategy Development and Execution - Infrastructure Development - Fractional Chief Marketing Officer and Chief Digital Officer ServicesOur custom designed Audience XLerator program is a unique combination of media buying technology matched with personalized creative and high propensity data that gets people through the door or into a seat. Our unique approach and tech markets an entire calendar of events vs the challenges of promoting one event, exhibition or show at a time. Our average 2200% Return on Ad Spend across our clients speaks for itself.

Founded in 2014

East Los Angeles, California, USA

17 employees (10 in marketing)

silverlakedigital.com