Responsibilities

• Acting as a key day-to-day contact for clients and building trusted relationships through responsive, knowledgeable and proactive account management.
• Developing a strong understanding of clients' businesses, audiences, products, competitors and marketing objectives.
• Interrogating client briefs, asking the right questions and helping translate business and marketing objectives into effective media recommendations.
• Leading the development of multi-channel media plans, working with specialist teams and senior colleagues where appropriate.
• Evaluating media opportunities and recommending the channels, partners, audiences and approaches most appropriate to the brief.
• Clearly communicating media recommendations and the rationale behind them to clients and internal stakeholders.
• Coordinating campaign activation across internal teams, clients, media partners and other stakeholders to ensure campaigns launch accurately and on time.
• Maintaining a clear view of campaign delivery, budget and performance and proactively addressing issues before they affect client outcomes.
• Identifying and driving optimization opportunities based on campaign data, audience insights and wider client objectives.
• Ensuring reporting goes beyond campaign metrics to explain what performance means, what has been learned and what action should be taken next.

Requirements

• Strong knowledge of paid media and an understanding of how different channels can work together within an integrated media plan.
• Strong analytical skills and the ability to turn campaign data into insights and actionable recommendations.
• The ability to understand a client's marketing objectives and connect media recommendations and performance back to their wider business goals.
• Confidence managing day-to-day client communications
• Strong written and verbal communication skills, including the ability to present recommendations clearly and credibly.
• Excellent organization and project management skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines.
• A proactive, solution-oriented approach to campaign challenges and client needs.
• Commercial awareness and an understanding of the financial considerations involved in managing media accounts.
• Strong attention to detail while maintaining sight of broader client objectives.
• Curiosity about the changing media and B2B marketing landscape and an interest in bringing new ideas to clients.

Benefits

• 20 paid vacation days per year, increasing to 25 days after 1 year's service
• X3 Float Days per year to celebrate moments that matter
• x2 Volunteer Time Off days a year
• 11 paid holidays per year
• 10 paid sick days per year
• Time off to vote
• Flexible working
• Flexible medical, dental and vision coverage
• Modern Health mental health and emotional wellness support
• Carrot fertility services