Responsibilities

• Apply rigorous statistical models and causal inference methodologies, including experimentation (brand lift, conversion lift, geo lift), incrementality testing, attribution, and media mix modeling, to campaign and business outcome data to explain the underlying drivers of upper and lower-funnel metrics
• Build and ship production-ready analytical tools, models, and data applications in Python and/or R that are robust, repeatable, documented, and built for reuse across teams and accounts
• Partner closely with client-facing Measurement Partners to develop and implement advanced measurement strategies that directly support business and revenue growth for our largest global advertisers
• Train and enable measurement teams on how to effectively use your reporting frameworks and analytical solutions, and collaborate with Sales, Measurement Product, and Data Science to inform future measurement infrastructure and GTM strategies