Measurement Partner, Entertainment & Gaming

New York City, NY (On-site)

$122K/yr – $220K/yrSenior Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own client facing measurement and strategic advisory on TikTok campaigns, coordinating with agencies and internal teams to drive learning agendas and prove platform impact.

  • Growth Strategy & Measurement: Partner with clients/agencies to deliver measurement that clarifies platform performance.
  • Learning Agenda Execution: Collaborate with revenue and product teams to drive and implement client learning agendas.
  • Custom Analytics Delivery: Analyze data to develop advanced analytics projects showing TikTok impact for clients.

Job Description

Responsibilities

  • Growth Strategy & Measurement: Partner with clients/agencies to deliver measurement that clarifies platform performance.
  • Learning Agenda Execution: Collaborate with revenue and product teams to drive and implement client learning agendas.
  • Custom Analytics Delivery: Analyze data to develop advanced analytics projects showing TikTok impact for clients.
  • Voice of Client: Manage feedback to reflect client voices with product and partnerships teams.

Requirements

  • 5+ years in digital advertising or large marketing organizations.
  • Exceptional time-management and goal-oriented task-management skills.
  • Ability to work effectively, deliver consistent quality, and guide decisions.
  • Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses, and Sales Lift measurement.

Preferred

  • Track record of inferential problem-solving through experimental design and analytics.
  • Track record of driving client decisions with clear communication and collaboration.
  • Experience with advertising agencies or complex marketing data-driven organizations.
  • Interest in fast-paced environments with global teams.
  • Experience with executing custom analytics where SQL and R are pluses; scale-driven data experience.
  • Familiarity with RMN and privacy-first measurement systems is a plus.

Benefits

  • Day one access to medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits.
  • 10 paid holidays, 10 paid sick days, and 17 paid Personal Time off per year (pro-rated).
  • Company reserves the right to modify benefits programs at any time.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

Recent News