Measurement Analytical Lead, North America at TikTok | New York City, NY | $122K/yr – $220K/yr

TikTok

Measurement Analytical Lead, North America

New York City, NY (On-site)

$122K/yr – $220K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end measurement and analytics agenda across marketing, product and sales to drive revenue growth with dashboards, models, and scalable insights.

Measurement Strategy: Build and implement analytics plans that inform revenue-driving decisions and cross-functional bets.
Data-to-Decision Ops: Create dashboards and visualizations from multiple data sources to inform measurement approaches and business bets.
Modeling and Enablement: Ship prototype models and tooling in Python/R to scale insights and educate teams on using reporting and dashboards.

Job Description

Responsibilities: Collaborate with measurement, product and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
Leverage internal and external data sources to build visualizations and reporting to inform the business and measurement strategies.
Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions. Build dashboards with advanced functionality.
Use campaign and business outcomes data, apply statistical models and methodologies to explain the drivers of upper and lower funnel metrics.
Design and testing of bidding, targeting, and optimisation methods to support new product and feature development.
Build prototype models, solutions, applications using tools such as Python and R that can be leveraged by the measurement teams to understand drivers of campaign performance at scale.
Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
Conduct training and education for measurement teams on using reporting, dashboarding and analytical solutions.
Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.

Requirements: 5+ years of experience in analytics and digital advertising from large marketing-related organizations or measurement suppliers
Bachelor's degree in a quantitative field (e.g., Statistics, Data Science, Analytics, Mathematics, Economics or Computer Science).
Proven experience in Data Science, Data Analysis, Measurement or a related field. Understanding of experimentation (conversion lift or geo-lift), attribution (last or multi-touch) and modeling solutions (marketing mix modeling) key to the role.
Experience using SQL, Python/R and visualization solutions on a consistent basis in professional environments.
Hands on experience conducting advanced analysis using methods such as regression, decision trees, random forests etc. Portfolio of applications built using these methods in Python or R.
Strong problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.

Nice to have: PhD in Statistics or Data Science fields
Experience working in Data Science teams at technology companies working on marketing and media topics.
Familiarity with privacy-first innovation for marketing measurement systems

Benefits: Benefits may vary depending on the nature of employment and the country work location.
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval