Responsibilities

• - Implement and clearly document the company’s marketing technology strategy.
• - Work on technology and analytics projects across business functions in addition to marketing, including close collaboration with sales, customer service, product management and product engineering.
• - Develop vision for marketing technology architecture, including various predictive models, and efficient workflows across marketing disciplines from advertising to email and everything in between.
• - Create scalable, innovative approaches to extracting, managing, and analyzing marketing performance data.
• - Collaborate with both frontline marketers and senior leaders to accurately measure campaign performance and achieve accurate revenue forecasts.
• - Coordinate closely with external agencies and vendors to ensure proper implementation of web analytics and multi-touch attribution solutions.
• - Work with marketing team leaders to implement overarching processes across internal and external marketing functions.

Requirements

• Current MBA student in good standing; 2nd year preferred. This internship requires 2 days in-office.
• Highly analytical and data-driven marketer or business operations expert.
• Experience with analytic techniques, statistical modeling, and web analytics.
• Strong skill with extracting patterns and action items from data.
• Excellent communications skills when working with teammates who may be either data-driven or more qualitative.
• Expert use of Hubspot, Looker Studio, and Google Analytics is a job requirement.
• Strong working knowledge of project management tools including Notion and JIRA for documentation is a must.
• Deep understanding of web-related behaviors and trends and ability to optimize for these.
• Proficient use of various LLM-based artificial intelligence applications is required.

Preferred

• BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred.
• Work experience of 3-4 years is preferred.
• Preferred skills include proficiency in email deliverability, website analytics, A/B testing, conversion rate optimization, CRM processes and automation and email optimization.