Responsibilities

• Conduct a thorough audit of the existing HubSpot Knowledge Base, evaluating content organization, navigation, search functionality, information architecture, and user experience.
• Recommend and implement targeted improvements to enhance accessibility, searchability, readability, content discoverability, and overall self-service effectiveness.
• Update and optimize the information architecture to align with best practices for scalability, clarity, and long-term maintainability.
• Collaborate cross-functionally with other teams to identify content gaps, gather new materials and ideas, and ensure the Knowledge Base remains comprehensive and relevant.
• Draft, edit, and update Knowledge Base articles while maintaining consistency with Zippo/Case/Northern Lights brand voice and tone.
• Help keep all Knowledge Base content accurate, up-to-date, and strategically valuable for both internal users and consumers.
• Provide additional support to the Martech team on various initiatives, gaining hands-on exposure to the broader Martech ecosystem while assisting with basic systems hygiene tasks such as data cleanup, workflow testing, and general marketing technology maintenance.

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, or a related field, with core Marketing coursework completed.
• Strong critical thinking skills and high computer literacy.
• Excellent reading and writing skills appropriate for professional business communication.
• General familiarity with marketing technology tools (HubSpot experience is a plus but not required).
• Ability to work independently as well as collaboratively in a team environment.
• Attention to detail and an initiative-taking approach to identifying and solving problems.

Preferred

• HubSpot experience is a plus but not required.