Zippo Manufacturing Company logo

Zippo Manufacturing Company

Brand

Company overview

Celebrating more than 85 years of business in Bradford, Pennsylvania, Zippo is one of the most recognized brands in the world, and has produced more than 600 million windproof lighters, each backed by an unparalleled lifetime guarantee.Born from Zippo’s legacy of fire, durability and reliability, Zippo offers a full line of products designed to enhance the outdoor experience. Zippo offers the performance consumers expect while establishing a new standard for quality that sets the brand apart in the marketplace. With products for flame, cooking and comfort, Zippo outdoor products are engineered to exceed and provides an outdoor experience that is unmistakably Zippo. In addition to the classic Zippo lighter, Zippo also markets candle lighters, utility lighters, men's apparel and accessories, and outdoor products. Zippo owns W.R. Case and Sons Cutlery Company and the Ronson U.S.A. brand in addition to Zippo U.K., Zippo Germany, Zippo SA, and Zippo Classic China. Zippo products are distributed in more than 160 countries.
Founded in 1932
Bradford, Pennsylvania, USA
575 employees (83 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +2.9% year over year

Audience

Monthly website visitors
744.4K
Month over month+15.8%
Quarter over quarter+74%
Top sourceSearch (46.9%)
Ad budget per month$316.1
Average search rank49.3
Traffic source mix
Search
46.9%
Direct
43.2%
Referral
4.6%
Social
4.2%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

18.7K

12-mo growth

+8.1%

Monthly growth

+1.8%

News

Links