Responsibilities

• Define and lead the overarching paid media and email marketing strategy
• Execute on Brand Team strategies for high impact organic content
• Manage and mentor a high-performing internal team and external agency partners
• Establish clear KPIs (CPA, ROAS, revenue contribution from email) and accountability frameworks
• Partner with leadership to align marketing investments with business growth goals
• Build annual roadmaps, including spending plan and revenue forecasting
• Oversee strategy and execution across Paid Social (Meta, TikTok, YouTube, LinkedIn etc.)
• Oversee PPC and Search (Google Ads, Performance Max)
• Oversee Programmatic and DSP
• Elevate internal capabilities for programmatic/DSP buying

Requirements

• Bachelor’s in Marketing, Communications, Digital Media/Digital Marketing, Data Analytics, or Business Administration, or equivalent relevant experience required
• 4-8+ years of experience in performance marketing, including paid media and email marketing
• Demonstrated Proficiency with Microsoft Office Suite
• Proven leadership experience managing teams and external partners
• Deep expertise across paid social, PPC/search, and programmatic/DSP platforms, as well as email marketing platforms and campaign optimization
• Strong analytical mindset with experience in attribution, forecasting, and performance optimization

Preferred

• Knowledge of Microsoft AX and D365 operating system, Shopify, DOMO, and Monday.com systems preferred
• Experience in an eCommerce or DTC environment
• Experience with AI-driven optimization in marketing