Responsibilities

• Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
• Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
• Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
• Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
• Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods
• Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations
• Govern and Evolve Marketing Data Infrastructure
• Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
• Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
• Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions

Requirements

• Bachelor's degree in computer science, Engineering, or a related field
• 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)
• Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms).
• Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events.
• Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging).
• Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems
• Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React

Preferred

• Experience with Iterable, Looker, BigQuery, or SQL?
• Exposure to attribution modeling preferred
• Knowledge of GDPR/CCPA and data governance preferred
• Fintech/Mortgage background is a plus

Benefits

• Day One Coverage – Your benefits begin on your first day, so you’re supported from the start
• Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are
• Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!
• Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses
• Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs
• Disability & Life Insurance – Provided at no additional cost to give you added peace of mind
• Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most
• Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work
• The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.