Responsibilities

• Solution Architecture & Strategy: Design and implement scalable Marketo architecture aligned with business goals. Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms. Establish data governance, lead scoring, and revenue cycle models.
• Campaign Management & Execution: Build and manage campaigns, workflows, landing pages, and forms in Marketo. Oversee A/B testing, segmentation, and personalization strategies. Ensure compliance with email deliverability and data privacy standards.
• Technical Leadership & Optimization: Customize Marketo using APIs, custom objects, and advanced configurations. Conduct audits and performance reviews to optimize system efficiency. Provide technical guidance and best practices to marketing and sales teams.
• Reporting & Analytics: Develop dashboards and reporting frameworks for campaign performance. Analyze data to improve lead nurturing and conversion strategies.

Requirements

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.
• Marketo Certified Solutions Architect or Expert preferred.

Preferred

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.

Benefits

• Our benefits include medical, dental, vision and retirement benefits.