Marketo Product Owner

USA (Remote)

$60/hr – $70/hrSenior Level8+ years expFull time

Posted 6 hrs ago

Job Summary

Own the Marketo roadmap and backlog while collaborating with cross-functional teams to design and optimize campaigns, ensure data integrity, and manage Salesforce integrations.

Marketo roadmap and backlog ownership
Translate requirements into actionable user stories
Drive data-driven optimization and Salesforce integrations

Job Description

Responsibilities

Own and manage the Marketo platform roadmap, prioritizing features and enhancements aligned with business objectives
Collaborate with marketing, sales, and IT stakeholders to define requirements and translate them into actionable user stories
Oversee the design, build, and optimization of Marketo programs including email campaigns, nurture workflows, and lead scoring
Monitor platform performance, analyze campaign data, and deliver insights to drive continuous improvement
Manage the Marketo product backlog, sprint planning, and release cycles in an Agile environment
Ensure data integrity, compliance, and best practices across all Marketo integrations, including CRM (Salesforce)
Serve as the internal subject matter expert and go-to resource for Marketo capabilities and marketing automation strategy

Requirements

8+ years of hands-on experience with Marketo as an administrator, product owner, or marketing operations specialist
Marketo Certified Expert (MCE) certification strongly preferred
Proven experience in Agile product ownership, including backlog management and sprint planning
Strong understanding of lead lifecycle management, demand generation, and marketing automation best practices
Experience with CRM integrations, particularly Salesforce, and familiarity with marketing tech stacks
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication and stakeholder management skills with the ability to align cross-functional teams

Benefits

Dental insurance
Health insurance
Vision insurance

Unicon Systems

Unicon Systems specializes in providing a wide range of services designed to help clients overcome challenges and capitalize on opportunities. Our expertise spans application development, support services, control automation solutions, and various cutting-edge technologies, including Enterprise Packaging, Business Intelligence, Middleware, Mobile Application Development, Web Application Development, SaaS-Based Applications, and Modern Technologies.In the realm of Control Automation, we assist clients in hiring skilled engineers and providing tailored solutions for process optimization and industrial automation. Our services cater to diverse sectors, ensuring efficiency, safety, and reliability in operational processes.With extensive experience, our solutions have empowered organizations across diverse sectors such as healthcare, pharmaceuticals, financial institutions, and state governments. Guided by strong business ethics and core values, we have cultivated a global clientele comprising renowned enterprises.Our Key Strengths:Strong business ethics that ensure robust and reliable solutions.Prioritizing client needs to deliver tailored and innovative solutions.Expertise in Control Automation to support seamless industrial operations.Mature, digitized project management methodologies for efficient delivery.Highly qualified and well-trained employees providing comprehensive support.With offices in the USA and India, we have become a Preferred Offshore Partner, focusing on delivering innovative technology and control automation solutions to organizations of all scales. Our dedicated team follows an agile methodology, embraces innovation, and consistently strives for excellence to ensure the highest quality outcomes.

Founded in 2016

Tampa, Florida, USA

23 employees

www.uniconsys.com