Marketo Email Automation Specialist

Responsibilities

• Serve as Marketing's primary hands-on Marketo expert.
• Build, execute and optimize email campaigns, automated programs and nurture journeys.
• Develop audience segmentation, campaign logic and targeting strategies.
• Improve the structure, scalability and efficiency of SILAC's current Marketo environment.
• Create reusable campaign templates, workflows and program structures.
• Establish testing and optimization practices across subject lines, content, audiences, cadence and calls to action.
• Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
• Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms and automated communications deliver a consistent SILAC experience.
• Define Marketing requirements for future Salesforce-Marketo integration.
• Partner with IT/CRM stakeholders on field mapping, data flows, synchronization and integration requirements.

Requirements

• 5-8 years of experience in marketing automation, demand generation, marketing operations or a related discipline.
• Deep, hands-on Marketo experience required.
• Demonstrated experience building campaigns, nurture programs, segmentation, workflows, forms and landing pages.
• Strong understanding of marketing databases, campaign architecture and data hygiene.
• Experience with campaign analytics, testing and performance optimization.
• Understanding of consent, unsubscribe and marketing communication governance.
• Able to translate business and campaign objectives into scalable technical solutions.
• Comfortable partnering across Marketing, Sales, IT/CRM and Compliance.
• High bias to action and willingness to both develop the approach and personally build it in the platform.
• Bachelor's degree or equivalent relevant experience.

Preferred

• Salesforce and Marketo integration experience strongly preferred.
• Financial-services experience strongly preferred but not required; deep Marketo expertise is the priority.

Benefits

• Medical Plans, including FSA and HSA
• Dental and Vision
• 401(k) (Roth and Traditional)
• Pet Insurance
• Parental Leave
• Paid Time and Sick Time off
• 10 Paid Holidays and 1 Birthday Pay
• Paid Volunteer Time