Responsibilities

• Social Media Strategy & Management (45%)
• Develop and implement multi-channel social media strategies that align with business goals and objectives.
• Own the content calendar, ensuring a mix of brand storytelling, thought leadership, and engagement-driven posts.
• Oversee daily social media management, including scheduling, publishing, and responding to engagement across LinkedIn, Instagram, Facebook, and emerging platforms.
• Optimize content strategies based on social listening, trend analysis, and audience insights.
• Experiment with new content formats (e.g., short-form video, interactive content, user-generated content) to enhance brand engagement.

• Content Creation (15%)
• Capture content (photos, videos, testimonials) via cell phone camera.
• Edit content using Adobe Creative Cloud tools (i.e. Photoshop, Premiere Pro, InDesign, Adobe Express, etc.)
• Maintain brand image with consistent color scheme and optimize images for the website.
• Write original blogs based on SEO research and seasonal interest.

• Performance Analysis and Optimization (20%)
• Monitor and report on key performance metrics (engagement, reach, conversions, sentiment analysis, etc.), providing actionable insights.
• Use A/B testing and analytics tools to refine content strategy and increase ROI on organic social campaigns.

• Email Marketing (10%)
• Create monthly marketing newsletter sent out at the end of each month using MailChimp.
• Include personalized messages, updates, Q&A, featured projects, service features, seasonal tips, and links to recently posted content.
• Monitor performance and consistently add new clients to email list.

• Client Relations and Testimonial Process (10%)
• Communicate with clients from beginning to end of their project (more focus on the end).

Requirements

• A bachelor’s degree in marketing, Journalism, Communications, or a related field.
• Experience within Social Media Marketing.
• Strong understanding of various social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Experience with digital marketing with a focus on earned media.
• Ability to work independently in an office setting.
• Strong analytical and problem-solving skills.

Preferred

• Data, analytics, and SEO play an important role

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance