Marketing/Enrollment Coordinator

Responsibilities

• Under the supervision of the Executive Director , provides leadership in all marketing and enrollment related activities as set forth in the approved Marketing Plan for Carolina SeniorCare and coordinates the enrollment process.
• Obtains initial information relating to admissions, coordinates intake process, and provides information and referrals to community agencies as appropriate.
• Promotes the PACE Program to potential participants and community agencies.
• Supervises the Marketing Enrollment Assistant and Enrollment Coordinator.
• 1. Develops and implements the approved version of the Marketing Plan.
• 2. Develops and implements the advertising and communications program through direct mail, publicity, newsletters, print media, and other approved mediums.
• 3. Responsible for preparation of the proposed budget for the operation of the areas of responsibility.
• 4. Assists Executive Director with marketing objectives, programs, and policies.
• 5. Develops a strong familiarity and knowledge of comparable programs in the primary and secondary market areas. Will coordinate visits to PACE programs to become familiar with their operations.
• 6. Becomes familiar and knowledgeable with the operations, services, and programs of Carolina SeniorCare and EveryAge.

Requirements

• Must have medical clearance for communicable diseases and up-to-date immunizations before having direct participant contact.
• Must have a valid driver’s license, proof of insurance and have means of transportation. Must be able to meet Carolina SeniorCare's auto insurance carrier's standards for coverage.
• Current Cardio Pulmonary Resuscitation (CPR) certification required.
• Education: High School Diploma or equivalent required.
• Bachelor's degree in marketing or related field preferred.
• Experience: Two to three years experience in Health and Human Services in case management, benefits, administration, or social work in a health care environment.
• Computer proficiency in word processing and spreadsheet applications.
• Minimum of one year working with the frail or elderly.
• Bi-lingual preferred.

Preferred

• Previous supervisory experience preferred
• Bachelor's degree in marketing or related field preferred
• Bi-lingual preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance