Responsibilities

• Analyze campaign performance across digital, social, web, email, and media channels.
• Conduct audience segmentation, trend analysis, and forecasting to guide targeting strategies.
• Collect, clean, validate, and manage datasets from multiple sources (CRM, web analytics, paid media platforms, surveys, social listening tools).
• Develop dashboards and recurring performance reports using tools such as Power BI, Tableau, or Looker.
• Support KPI development aligned with program objectives and contract requirements.
• Provide insights for optimization of outreach, recruitment, or public education campaigns.
• Ensure data integrity, documentation, and compliance with privacy/security requirements.
• Present findings to technical and non-technical stakeholders.
• Typical deliverables include performance dashboards, KPI tracking matrices, audience insight reports, optimization recommendations, and quarterly and annual analytics summaries.

Requirements

• Bachelor’s degree in data analytics, statistics, economics, marketing analytics, or related field (or equivalent experience).
• Experience analyzing digital campaign metrics (Google Analytics, social platforms, paid media dashboards) is essential.
• 3+ years of experience in data analysis or performance measurement.
• Proficiency with Excel, SQL, and at least one visualization platform (Power BI, Tableau, Looker).
• Strong analytical reasoning and data storytelling skills are essential.
• Experience supporting federal communications or outreach programs preferred.
• Familiarity with A/B testing, attribution modeling, and audience analytics a plus.
• Knowledge of Python or R preferred.
• Experience integrating multiple data environments (CRM + web + media platforms) will be considered an asset.
• Excellent problem-solving skills are a must.
• This is a full-time, on-site position located at the client’s facility in Washington DC.
• Must be a U.S. citizen.
• Must pass background check for security clearance.

Benefits

• Life insurance
• Paid Holidays
• Disability insurance
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance