Responsibilities

• Develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.
• Treat each patient fairly, kindly, and show them dignity and respect; communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies.
• Work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements.
• Collaborating with the Administrator to ensure census goals.
• Submitting a weekly calendar of scheduled marketing appointments to the Administrator.
• Making daily contact with acute care case managers, social workers, discharge planners and physicians.
• Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork.
• Assessing potential patients in the local hospitals and answering their questions about the facility.
• Maintaining a database of physician and case manager contacts and profiles.
• Participating in local community events to promote visibility and increase facility's census.