Marketing - Wholesale Marketing Manager at Clarks | Needham, MA | $80K/yr – $95K/yr

Clarks

Marketing - Wholesale Marketing Manager

Needham, MA (On-site)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own wholesale brand presence and marketing execution for regional accounts, balancing budget, co-op programs, and in-store plus digital storytelling to drive conversion.

Wholesale Marketing Ownership: lead account plans, budget tracking, and brand integration across in-store, digital, and print touchpoints.
Channel & Trade Collaboration: align with Marketing, Sales, Product, Finance, Digital and Creative to ensure cohesive campaigns that beat program goals.
Co-op & Trade Programs: manage annual co-op budgets, loyalty ideas, and trade marketing plans for independent accounts to optimize spend and impact.

Job Description

Responsibilities

Contribute to and manage the wholesale marketing strategy and tactical delivery for the Clarks Core business functions.
Develop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
Create “storytelling” tools that deliver in-store, digital and social engagement and conversion
Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Digital and Creative. These relationships are a key component driving the success of wholesale marketing.
Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape.
Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
Support Director of Marketing with channel and coop marketing budgets while driving innovation that exceeds program goals.
Develop and manage the annual co-op marketing budget. Ensure adherence to program spend, allocation.
Focus co-op plan to deliver Clarks specific marketing programs that drive brand building and conversion.
Create and activate trade marketing plans for key independent accounts. Deliver best-in-class presence for the Clarks brand through in-store, digital, print and OOH.

Requirements

Bachelor’s degree in marketing and/or business management
Working knowledge of marketing project management process
Strong understanding of the wholesale/Retail marketplace (preferably within footwear or apparel)
Direct experience with co-op marketing and trade marketing (this is not a brand marketing role)
Innovative thinker who is excited to bring new ways of working into the business
Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
Must be able to travel domestically approx. 20% (some night and weekend travel required)
Energetic, passionate individual who can successfully build relationships and deliver results to the business.
Sees opportunities not problems…
5+ years direct experience with trade marketing, coop marketing and wholesale channel marketing
C learly demonstrated ability to organize time and projects, delivering on-time, on-budget deliverables and/or projects
Proven, experienced project manager who thrives on working in a fast-paced, multi-deliverable environment.
People person who is comfortable being the “face of” the Clarks brand internally and externally
Ability to manage up and across in a tiered global organization
Microsoft Office - advanced Excel, PowerPoint, Word etc.
Strong project and process management skills using technology
Meet deadlines on-time, on-budget
Strong proactive communication skills
Manage internal systems
Highly developed organizational skills and ability to prioritize
Manage multiple priorities and deliverables
Ability to build strong relationships across organization and externally
Customer first approach
Strategy, Tactics, Optimization
Passion for the business and thrives on the opportunity to build successful programs
Ability to lead, but willing to learn
Treats all projects and partners with a sense of urgency
Team player who will add to the strong Clarks culture
Focus on the details that turn good programs into great programs
Self-motivated and can work independently. Ability to see two steps ahead…
Ability to sell/influence others cross-departmentally
Personality that others are drawn to… Collaborative, decisive and results driven

Clarks

3.7 Glassdoor

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Street, England, GBR

6.4K employees (156 in marketing)

www.clarks.com

61% recommend to a friend

67% CEO approval