Marketing Technology Specialist

Little Rock, AR (Unknown)

Salary Not AvailableIntern/New Grad

Posted 4 days ago

Job Description

Responsibilities

  • Pull and organize data from GA4, Google Search Console, BigQuery, and SEO platforms to support client reporting and analysis.
  • Help set up, audit, and maintain GA4 properties and Google Tag Manager containers so client tracking is accurate and conversions are measured correctly.
  • Build and maintain automated reports and dashboards, and flag anything in the data that looks off or worth a closer look.
  • Help build and maintain marketing automation workflows, such as lead nurture sequences, form follow-ups, and triggered campaigns, and test them to make sure they fire correctly.
  • Support CRM management by keeping contact records, lists, and pipeline data clean, organized, and properly connected to website forms and tracking.
  • Assist with email marketing, including building and QA-testing campaigns, managing audience segments, and reporting on opens, clicks, and conversions.
  • Support local SEO work, including Google Business Profile management, citation cleanup, and location page optimization.
  • Assist with content research and optimization, such as keyword and topic research, content briefs, and on-page recommendations.
  • Help monitor how clients appear in AI search tools like ChatGPT, Gemini, Claude, and Perplexity, and document what's driving those results.
  • Work with account managers and other specialists to turn findings into clear, practical next steps for clients.

Requirements

  • Demonstrated experience using AI tools (ChatGPT, Claude, Gemini, or similar) for real work, not just casual use. Be ready to show us how you use them.
  • A fast, willing learner who is comfortable being told "figure it out" and knows how to find answers.
  • Strong attention to detail, especially when checking data and tracking.
  • Clear written and verbal communication. You'll often explain technical findings to people who aren't technical.
  • A professional, client-service mindset. You're comfortable meeting with clients, presenting your work with confidence, and representing MHP.SI well in every interaction.
  • Organized enough to juggle tasks across multiple clients without losing track of deadlines.
  • Bachelor's degree in marketing, business, data analytics, or a related field, or equivalent experience. Internships, freelance work, and personal projects all count.

Preferred

  • Genuine interest in data analysis. Any experience with GA4, SQL or reporting dashboards is a bonus.

Marketing Technology Specialist

Little Rock, AR · Unknown