Responsibilities

• Develop the marketing technology strategy
• Define and own a marketing technology strategy and roadmap aligned to business priorities and customer experience goals.
• Translate marketing and business needs into technology recommendations, investment priorities, and implementation plans.
• Partner with Marketing and cross-functional teams to define the future-state MarTech ecosystem and supporting architecture.
• Find opportunities to unlock new marketing capabilities, improve operational efficiency, and support business growth through technology.
• Establish the vision, governance, operating model, and roadmap for marketing data to improve quality, accessibility, compliance, and business value across the global marketing organization.
• Partner with Marketing, RevOps, Digital, IT, Analytics, Sales, and Data Engineering teams to align data requirements and use cases; define data platforms, standards, architecture, and integration strategies that enable personalized experiences, trusted reporting, AI, and advanced analytics.
• Lead data quality, stewardship, taxonomy, and master data management initiatives to ensure consistent account, customer, campaign, and performance data across the MarTech ecosystem.
• Partner with cross-functional teams evolve marketing measurement by enabling scalable attribution, performance dashboards, experimentation, and actionable insights that support business growth and executive decision-making.
• Oversee marketing data operations, including data pipelines, integrations, privacy, governance, and operational processes that ensure reliable, secure, and compliant data management.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field.
• 10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas.
• Strong people leadership and coaching ability. Demonstrated success building and leading high-performing teams in complex enterprise environments.
• Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.
• Strong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions.
• Deep expertise in marketing data strategy, governance, and operations, with a proven ability to build trusted, scalable data foundations that enable measurement, AI, personalization, and business growth.
• Experience developing technology roadmaps, governance frameworks, and portfolio management practices.
• Experience evaluating technology investments, managing vendors, and leading software selection processes.
• Strong business sense with the ability to translate business objectives into technology strategies and investment recommendations.
• Demonstrated success leading cross-functional initiatives.

Preferred

• Experience developing AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations.
• Experience implementing experimentation, optimization, or personalization programs.
• Familiarity with Agile delivery methodologies and enterprise project governance.
• Experience supporting global marketing teams in B2B SaaS or EdTech organizations.
• Master's degree or equivalent combination of advanced education and relevant experience.