Responsibilities

• The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (MarComm) team of UNC Charlotte's Digital and Professional Learning (DPL).
• The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them.
• The position will support the development and maintenance of the unit's web presence, including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep on existing and legacy DPL websites and pages.
• The position will assist with the migration of websites and pages currently on the Drupal CMS platform to WordPress.
• Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys.
• Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution.
• Stays current on the digital marketing/ marketing technology landscape to ensure that the MarComm team can support best-in-class strategies for upcoming initiatives
• Participate in University communication meetings as assigned.

Requirements

• Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
• Note: Some state job postings state you can qualify by an 'equivalent combination of education and experience.' If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
• Essential Job Duties The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (MarComm) team of UNC Charlotte's Digital and Professional Learning (DPL). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them.
• The position will support the development and maintenance of the unit's web presence, including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep on existing and legacy DPL websites and pages.
• The position will assist with the migration of websites and pages currently on the Drupal CMS platform to WordPress.
• Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys.
• Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution.
• Stays current on the digital marketing/ marketing technology landscape to ensure that the MarComm team can support best-in-class strategies for upcoming initiatives
• Participate in University communication meetings as assigned.

Preferred

• Demonstrated experience developing and maintaining websites within a content management system (CMS), including CSS customization, theme development, and responsive web design.
• Professional certification in Salesforce Marketing Cloud (SFMC) or another recognized marketing automation platform, or demonstrated proficiency through relevant training and professional experience.
• Professional certification in Google Analytics or a comparable analytics platform, or demonstrated proficiency in web analytics and reporting.
• Demonstrated experience integrating and leveraging CRM, CMS, marketing automation, and analytics platforms to support lead generation, enrollment marketing, reporting, and data-informed decision-making.