Responsibilities

• Lead the multi-year marketing technology strategy, architecture, and investment roadmap aligned to enterprise growth priorities.
• Develop and govern a scalable global marketing technology ecosystem spanning CRM, marketing automation, customer data, analytics, AI, and integration capabilities.
• Collaborate with Sales Operations, Revenue Operations, IT, Security, Legal, Privacy, and Compliance teams to establish enterprise standards for data governance, consent management, AI adoption, and platform architecture.
• Build and maintain governance frameworks for lead lifecycle management, scoring models, routing logic, attribution, and revenue data integrity across the customer journey.
• Support the evolution of AI-enabled marketing capabilities and digital experiences through responsible, transparent, and value-driven adoption practices.
• Partner with internal stakeholders and external technology vendors to optimize platform performance, cost efficiency, scalability, and business value.
• Mentor teams and technology users through enablement, certification, adoption, and governance best practices across the organization.
• Ensure marketing technology investments remain secure, compliant, integrated, and aligned with enterprise architecture, commercial priorities, and customer experience objectives.

Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or equivalent experience.
• 10+ years of experience in Marketing Operations, Marketing Technology, Digital Platforms, Revenue Operations, or related disciplines with progressive leadership responsibility.
• Demonstrated ownership of enterprise marketing technology strategy, architecture, governance, and roadmap development.
• Strong expertise with Salesforce, marketing automation platforms, customer data technologies, analytics platforms, AI-enabled solutions, and enterprise integrations.
• Proven experience establishing governance frameworks for lead management, attribution, consent, compliance, and platform adoption at global scale.
• Deep understanding of data governance, GDPR and consent frameworks, AI ethics, enterprise architecture, and risk management practices.
• Experience managing complex vendor portfolios, SaaS platforms, contract governance, and technology investment decisions.
• Demonstrated success influencing senior cross-functional stakeholders across marketing, sales, IT, security, legal, data, and compliance organizations.
• Strong analytical and strategic thinking skills with the ability to balance innovation, governance, scalability, and business outcomes.
• Excellent communication and executive presentation skills with experience representing marketing technology priorities in enterprise governance forums.

Preferred

• Experience within B2B, industrial, manufacturing, semiconductor, technology, or enterprise environments preferred.

Benefits

• Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.