Responsibilities

• Manage marketing automation campaign processes, proactively researching and implementing the latest campaign best practices, strategies, and product releases.
• Implement and manage the global campaign framework in marketing automation to ensure standardized templates, audiences, and workflows.
• Create and maintain comprehensive standard operating procedures for MAP and Asana in the MarkOps Hub, ensuring knowledge transfer and operational continuity.
• Train marketing teams on Asana and Marketo standards, templates, audiences, and workflows.
• Support global demand generation and field team by thinking through business and technical requirements to deploy new use cases in MAP and Asana.
• Maintain Marketo and Asana’s organizational structure including naming convention, folder structure, teams and user roles, project and program templates, key fields, and ongoing archiving strategy
• Build and maintain audience data sets, field mapping, and structure
• Support essential marketing technology processes including user provisioning and procurement.

Requirements

• 3+ years of experience as HubSpot or Marketo Super Admin
• Campaign building expertise: You've built and run complex multi-step email journeys
• Data management: Expertise in lead processes, lead routing, consent compliance, and data hygiene
• Technical problem-solving: You can troubleshoot issues and debug MAP workflows under minimal supervision
• Technical writing: Demonstrated ability to create and maintain technical documentation and SOPs
• Project management: Experience managing multiple priorities and familiarity with SCRUM
• Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders

Preferred

• Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification)
• Integrations: Design and build integrations between marketing automation and other applications or data sources
• Experience with CRM systems (Dynamics, HubSpot, or Salesforce)
• Background in technical writing, process optimization and change management
• Understanding of HTML/CSS for email and landing page customization
• Experience working in global or multi-regional marketing organizations

Benefits

• comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO)