Marketing Systems Specialist at Dolly Partons Stampede Pigeon Forge | Pigeon Forge, TN

Marketing Systems Specialist

Pigeon Forge, TN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and govern the core marketing tech stack by administering HubSpot and related platforms, optimize data and workflows, and maintain integrations for reliable attribution and reporting.

HubSpot administration, access control, and security governance across marketing systems
Marketing automation, lifecycle workflows, lead routing, and data architecture upkeep
Integrations, data quality, analytics reporting, and ongoing ops improvements

Job Description

Responsibilities

Serving as a primary administrator for HubSpot and related marketing platforms
Managing user access, permissions, and role configurations across marketing platforms to support operational security, governance, and appropriate system access
Building, maintaining, and optimizing marketing automation workflows, nurture programs, lifecycle automation, lead routing, and operational processes
Troubleshooting workflow, automation, and operational issues when they arise
Managing lead lifecycle processes, segmentation strategy, CRM governance, and marketing database hygiene
Creating and maintaining HubSpot properties, custom fields, lifecycle stages, and related CRM data structures needed to support marketing automation, segmentation, reporting, and operational workflows
Optimizing HubSpot data architecture, property governance, naming conventions, and operational standards
Enabling campaign operations through workflow automation, list management, forms, field mappings, and operational processes
Maintaining operational oversight of integrations between HubSpot and related marketing platforms while monitoring integrations and troubleshooting sync or connection issues
Assisting with technical updates related to HubSpot email templates, global website templates, and Mandrill transactional email templates

Requirements

Bachelor's degree in Marketing, Marketing Technology, Information Systems, related field, or equivalent experience
5+ years of experience in marketing systems administration, marketing operations, CRM administration, or a similar technical marketing role
Demonstrated experience administering HubSpot Marketing Hub, including CRM management, marketing automation, workflows, reporting, and user administration
Experience with marketing analytics and tracking technologies, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console
Experience troubleshooting marketing technology platforms, integrations, tracking, reporting, and operational issues
Working knowledge of HTML and CSS sufficient to update email templates, landing pages, and website templates
Working knowledge of technical SEO principles, website health monitoring, and search optimization best practices
Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities and identify practical solutions