Marketing Summer Intern

San Diego, CA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive cross-channel social community management and content creation for SeaWorld, with an entry-level to undergraduate marketing student as the target.

  • Own day-to-day social engagement and community-building across multiple channels.
  • Must-be enrolled in an undergrad marketing/communications program and willing to work weekends.
  • Includes creating materials and collaborating on a monthly editorial calendar and campaigns.

Job Description

Responsibilities

  • Develop marketing materials including fact sheets, messaging documents, blogs, social media content, and pitch materials
  • Day-to-day monitoring and engagement in digital conversations across owned and external social media channels, including Facebook, Instagram, Twitter, YouTube, and online review sites
  • Monitor, track, and report on feedback, online reviews, and comments
  • Build relationships with guests, annual pass holder communities, influencers and the community as a whole
  • Support and collaborate with the social media strategy team to generate community insights which impact planning and execution of a monthly editorial calendar social marketing campaigns, events, and promotional initiatives
  • Nurture a stronger sense of community and provide powerful consumer insights on our fans
  • Maintain active dialogue with brand advocates, prospective guests, influencers and fans
  • Extend visibility and grow credibility with guests by monitoring our platforms, engaging and delivering excellence in community management
  • Report out on community KPIs while strategizing ways to scale our communities and connect with new guests
  • Continually analyze and efforts and messaging specifics to drive robust community dialogue

Requirements

  • Strong written/verbal communication skills; able to read, write and speak English.
  • Strong ability to respond effectively to inquiries or complaints from team members, customers, regulatory agencies, or contractors.
  • Proficiency with Microsoft Office applications and SAP.
  • Excellent written and verbal communication skills with strong interpersonal abilities.
  • Ability to ensure accurate follow-through on all aspects of contract compliance in accordance with corporate legal and capital project controls and procedures.
  • Must have a high school diploma or equivalent
  • Must be at least 18 years old
  • Currently enrolled in an undergraduate program for marketing, communications, or in a similar field.
  • Must have a passion for marketing, great attitude, and eager to learn.
  • Willingness to work a flexible schedule, including weekends and holidays.

Preferences

Benefits

  • FREE park admission
  • Discounts on park admission tickets and passes for family and friends
  • Park discounts on food, merchandise, etc.
  • Scholarship opportunities
  • Exclusive employee events and giveaways
SeaWorld Parks & Entertainment logo

SeaWorld Parks & Entertainment

3.1 Glassdoor

SeaWorld Parks & EntertainmentTM is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We are one of the world’s foremost zoological organizations and a global leader in animal husbandry, behavioral management, veterinary care and animal welfare. We also rescue and rehabilitate marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® and Busch Gardens® rescue teams have helped more than 40,000 animals in need over the last 50+ years.We own or license a portfolio of recognized brands including SeaWorld®, Busch Gardens®, Sesame Place® and Sea Rescue®. Over our more than 50-year history, we have built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. Many of our parks showcase our one-of-a-kind zoological collection and all of our parks feature a diverse array of thrill and family rides, shows, educational demonstrations and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.We have also produced Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs that celebrate real & inspirational stories of rescue, rehabilitation and return to the wild by the animal rescue, animal care and veterinary teams at SeaWorld and Busch Gardens, in cooperation with our partners also committed to care for wildlife in need.

Founded in 1959
Orlando, Florida, USA
2.4K employees (329 in marketing)
38% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.1K
Traffic Source Mix
Search
29.9%
Direct
66.8%
Referral
2.6%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
174 (7% of company)
Median Career Experience
14.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

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