Marketing Success Specialist

Springville, UT (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive franchisee marketing strategy and execution for home services, coordinating multi-channel campaigns and performance analysis.

  • Must-have: Bachelors degree in Marketing or equivalent experience with local/digital marketing.
  • Standout: Cross-functional collaboration with internal teams and external partners.

Job Description

Responsibilities

  • Train and guide Franchisees through the Marketing Mix with expert recommendations on performance metrics.
  • Respond to and manage franchisee marketing collateral requests.
  • Drive, develop, and execute digital marketing strategies.
  • Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
  • Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward PROFIT.
  • Develop marketing plans and budgets, track and optimize marketing results for each franchise owner - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
  • Other duties as assigned.

Requirements

  • Bachelors degree in Marketing, Digital Marketing, Business, or a related field OR equivalent work experience.
  • You are not scared to take a phone call, join a video call, or talk to someone in person when they are in need. You are enthusiastic and will put people first with excellent interpersonal skills.
  • Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
  • Strong project management skills with the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
  • Creative thinker that is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
  • An analytical mindset with the ability to interpret data and derive actionable insights to drive business growth in the home services industry.
  • Lifelong learner. You know you dont know it all yet.

    Benefits

    • Medical Insurance – HSA eligible plans available.
    • Company covers 90% of the monthly premium for employees and 80% for spouses and dependents.
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Supplemental Life Insurance
    • Long- and Short-Term Disability Insurances
    • Paid Time Off
    • 401(k)
    Five Star Franchising LLC logo

    Five Star Franchising LLC

    3.1 Glassdoor

    Five Star Franchising is an innovative, growing platform of home service brands with more than 1,600 total locations throughout North America. Franchise owners across Five Star’s brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, Mosquito Shield, 1-800-Packouts, and Card My Yard, enjoy a robust support network and access to industry-leading tools such as ProNexis, the 24/7 sales support solution tailored for home service businesses, and Five Star Marketing Services, Five Star Franchising’s elite marketing engine. Five Star Franchising’s commitment to core values — Driven, Real, Innovative, Vital, and Enthusiastic (DRIVE) — ensures its brands are category leaders and empowers franchise owners to maximize profitable growth and secure their financial destiny. Five Star Franchising is consistently recognized as one of the most successful companies in Utah, ranking among the fastest-growing businesses in the state on the MountainWest Capital Network Utah 100, the Utah Valley BusinessQ UV50 and the Utah Business Fast 50 lists.1-855-550-0900

    Founded in 2009
    Springville, Utah, USA
    72 employees (12 in marketing)
    48% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    12.9K
    Monthly Google Ads Budget
    $15.7K
    Traffic Source Mix
    Search
    28.3%
    Direct
    48.1%
    Referral
    6.9%
    Social
    15.2%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~73

    Marketing Team

    Marketing Team Size
    12 (17% of company)

    Funding

    Last Raise
    Private Equity, 4 years ago

    Funding History

    • Nov 2021
      Private Equity

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