Marketing Student Assistant (Communications & Public Relations)

San Luis Obispo, CA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Support ASI marketing by producing collateral, digital content, social posts, events, and outreach while keeping brand standards and campus relationships strong.

  • Own content creation and dissemination across ASI digital channels and events.
  • Must-have: Currently enrolled Cal Poly student with at least 6 units.
  • Standout: Collaboration with designers, photographers, and videographers on campaigns.

Job Description

Responsibilities

  • Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
  • Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
  • Generate creative, original content and assist with management of ASI's social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
  • Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
  • Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
  • Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
  • Coordinate and/or assist with promotions of ASI programs and services.
  • Gather and organize content for graphic requests and communication plans.
  • Distribute final digital assets to appropriate areas for posting.
  • Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.

Requirements

  • Must be a currently enrolled student at Cal Poly with a minimum of 6 units. Graduate students must carry 4 units.
  • Marketing, journalism, or public relations major preferred.
  • Must be highly organized and have great time management and planning skills.
  • Excellent oral and written communication skills.
  • Photography skills preferred.
  • Demonstrated experience in social and digital media.
  • Experience with customer service.
  • Experience with marketing, advertising, communications, or public relations.
  • Experience with administration, supervision, leadership, or management.
  • Experience with ASI program participation preferred.

Preferred

  • Photography skills preferred
    Cal Poly Associated Students, Inc logo

    Cal Poly Associated Students, Inc

    Associated Students, Inc. (ASI) is an inclusive, empowering, student-driven organization committed to providing programs, services, and facilities that enhance and develop the student learning experience. Cal Poly students are stakeholders in ASI and have access to leadership positions through Student Government and on-campus employment. All of these opportunities are designed to complement Cal Poly’s educational mission, support a balanced education, and give students ownership and pride in their college experience.ASI offers an extensive network of services to support the university's academic mission and to enrich student life beyond the classroom through job opportunities, activities, and unforgettable experiences. With ASI, students are given the tools to establish the skills, knowledge, and relationships to carry them into the future.ASI is fully invested in student success and we are here to provide state-of-the-art, well-managed facilities, programs, and resources to help students reach their full potential. Our broad spectrum of programming and services includes on-campus events, student clubs, student employment, leadership positions through ASI Student Government, and much more all housed within our managed facilities: Julian A. McPhee University Union, Cal Poly Recreation Center, Orfalea Family and ASI Children's Center, Cal Poly Sports Complex, and Doerr Family Field.ASI continues to relish in our heritage of serving the students. We employ more than 550 Cal Poly students in a wide variety of job positions. ASI jobs are located on campus and offer flexible scheduling.ASI also employs approximately 78 full-time and part-time career employees. Our employees make up a dynamic team that support the students of Cal Poly in achieving their ultimate college experience. ASI offers competitive wages and excellent benefits for full-time staff. Join our team today!

    Founded in 1964
    San Luis Obispo, California, USA
    374 employees (35 in marketing)

    Traffic Signals

    Monthly Visitors
    2M
    Monthly Google Ads Budget
    $76.6K
    Traffic Source Mix
    Search
    39.3%
    Direct
    55.9%
    Referral
    3.1%
    Social
    1%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~374

    Marketing Team

    Marketing Team Size
    15 (4% of company)

    Recent News