Associate Digital Communications Manager (Remote)

Responsibilities

• As our Digital Communications Associate Manager will lead the development and execution of the division’s LinkedIn social media strategy, partnering cross-functionally to strengthen brand equity, advance commercialization campaigns, and drive meaningful audience engagement. In close partnership with Marketing Communications and the Product Brand teams, you will provide strategic counsel on digital channels and oversee their integration and implementation within broader communications strategies to support business priorities and campaign objectives. Additionally, you will lead digital transformation initiatives by evaluating emerging platforms and capabilities, developing a business case for adoption, and overseeing implementation and onboarding. Ultimately, as our Associate Digital Communications Manager, you will champion digital innovation by demonstrating impact, sharing successes, and communicating results to build organizational awareness, engagement, and confidence in new digital capabilities.
• Manage our Neurovascular global social media presence. Work with Product Marketing and Marketing Communications teams to ensure alignment with larger omni-channel plan and Annual Marketing Plans develop our content strategy and calendar for our global online presence. Manage the development and approval process for all content. Monitor online presence to ensure community guidelines are successfully adhered to.
• Architect digital experiences, funnels and customer journeys that leverage digital mediums (i.e. Programmatic Display, Video, CTV, Native) and social (organic and paid) that drive to carefully curated landing page experiences that engage and convert
• Identification of market trends, new opportunities, industry standards and best practices. Makes strategic recommendations to improve customer engagement in proactive ways
• Represents the digital perspective with recommendations during project planning, execution, and review phases
• Manage our divisional presence on Stryker.com. Work with Marketing Communications and Product Marketing in the development and creation of new page assets to support our product and divisional level campaigns.
• Manage the functionality of our digital fulfillment system. Continuously look for ways to optimize. Collaborate with Product Marketing to keep site updated and current.
• Partner closely with other Stryker business units and Stryker corporate digital marketing teams to share best practices and implement learnings.
• Develop analytics processes and reporting tools for digital initiatives to track and measure performance, generating business insights and identifying opportunities.
• Serve as business/division representative in Adobe Analytics initiatives and implement best practices to report on digital marketing ROI.

Requirements

• Bachelor’s degree is needed for a qualified applicant.
• 6+ years of professional work experience is a requirement of the role.
• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics
• 2+ years of experience with CMS and other digital platforms
• 2+ years of exp running paid media in LinkedIn Ads Manager and Google Ads
• 2+ years of experience scheduling, tagging and reporting on content through HootSuite, or similar social media management tools

Preferred

• 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area
• Prior exp implementing or evaluating digital platforms