Responsibilities

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards

Requirements

• 5-7 years of experience in an analytical role
• mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision
• highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets
• strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making
• familiar with marketing practices, KPIs, and marketing analytics
• experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills
• detail-oriented with strong time management and prioritization skills in unstructured environments
• take initiative in developing solutions to unstructured problems and communicating results to key stakeholders
• experience working across cross-functional teams and stakeholders

Preferred

• Salesforce experience or product knowledge
• marketing analytics or marketing operations experience
• enterprise (B2B) marketing experience