Marketing Strategy Manager at State Farm | Tempe, AZ

State Farm

Marketing Strategy Manager

Tempe, AZ (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise marketing strategy and unified brand across functions with analytics, leadership, and cross‑department collaboration.

Owns development and prioritization of enterprise marketing strategy and master messaging across channels.
Requires 7+ years marketing/strategy and 3+ years in a leadership role.
Proven cross-functional leadership and budget/people management in matrix organizations.

Job Description

Responsibilities

Responsible for leading the team to develop and prioritize the enterprise marketing strategy, including the master messaging, audience, measurement, and investment strategies which inform the overall campaign management strategies
Orchestrates cross functional processes within Marketing to ensure collaboration and input into strategy development
Develops marketing strategies aligned with enterprise priorities while anticipating stakeholder needs
Leverages analytics to support strategic recommendations and business priority alignment
Contributes to the development, evaluation and interpretation of measurement frameworks
Sets strategic priorities across campaigns to drive objectives
Strategy includes full consumer touchpoints requiring collaboration with other departments in the enterprise, fully leveraging activity and driving the messaging so that State Farm shows up consistently and with one strong voice ( ET, ECC, Agency, Agent Experience, Claims )
Responsible for salary administration, performance assessment and coaching, selection, training, and career development of reporting employees in accordance with company policies and procedures
Manages resources both human and financial in accordance with budget, department plans, and unit plans, within existing and anticipated business environments
Responsible for fostering an environment of continual innovation and process improvement within area of responsibility
Cultivates an environment where diversity and inclusion is valued and leveraged to position employees and the department to be their best

Requirements

7+ years of marketing OR strategy experience
3+ years in a leadership capacity
Deep knowledge of brand and product marketing strategy and translating strategy into execution
Comprehensive understanding of current data-driven tools and platforms and research approaches
Experience in blue-chip marketing organization and/or brand management
Program management capacity and rollout of large-scale initiatives
Experience driving consensus and momentum across multiple teams internally
Proven track record of building coalitions; collaborative, cross-functional team leadership
Proven track record of leading teams that have delivered strategies to execution
Experience in matrixed organizations and ability to collaborate with non-directs to drive change
Experience managing large, cross-functional teams in a matrix framework
Experience leading teams directly that scale across multiple disciplines
Experience collaborating with peers and leaders across a broad organization
Experience managing operations with $500M+ budgets

Preferred

Insurance services category experience is a plus

Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

State Farm

3.6 Glassdoor

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are passionate and driven to create possibilities, and we’re serious about helping customers by providing solutions for all of life’s moments. Like a good neighbor, State Farm is there.®

Founded in 1922

Bloomington, Illinois, USA

109K employees

www.statefarm.com/careers

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