Marketing Strategy Manager - Retail (NC)

Responsibilities

• Strategic Partnership: Act as the primary marketing interface for Business Unit leadership, aligning marketing objectives with business goals and organizational priorities.
• Marketing Plan Development: Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive performance and profitability.
• Performance Management: Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends.
• Cross-Functional Collaboration: Partner closely with other teams like creative and analytics teams to design, measure, and optimize campaign effectiveness.
• Financial Management: Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources.
• Technology & Reporting: Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions.
• Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners.
• Corporate & Manufacturer Alignment: Act as a liaison for corporate and manufacturer initiatives, where applicable, ensuring consistent rollout and integration at the field level.
• Market Intelligence: Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities.
• Governance & Communication: Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles.
• Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results.
• Strong analytical and financial acumen; ability to translate data insights into actionable strategies.
• Proven relationship-building and executive communication skills with the ability to influence across leadership levels.
• Experience managing vendors, agencies, and marketing budgets.
• Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms).
• Excellent project management skills with the ability to balance strategic planning and hands-on execution.
• Strong business acumen, adaptability, and collaborative working style.
• Planning/Organizing/Managerial Knowledge: Ability to manage budgets and prioritize multiple high-impact projects.

Preferred

• MBA Preferred.

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave